How does AI property search work on Rho Property?

Rho Property uses AI-powered natural language processing. Simply describe your ideal property (e.g., '3-bedroom condo near KLCC under RM800k') and our Smart RHO AI will find matching properties across Malaysia with personalized recommendations.

What areas does Rho Property cover?

Rho Property covers all of Malaysia including Kuala Lumpur, Selangor, Penang, Johor Bahru, Melaka, Perak, Sabah, Sarawak, and all other states. We have listings in major cities like Petaling Jaya, Shah Alam, Subang Jaya, Georgetown, Ipoh, and Kota Kinabalu.

Is Rho Property free to use?

Yes, searching for properties and using our AI smart search, financial calculators, and market insights are all free for users. Property agents can list properties using our credit system.

Rho Property - Smart AI Property Search

This Data Processing Agreement ("Agreement") outlines how user data is handled when agents, service providers, merchants, and other platform participants ("Data Recipients") access or interact with user information through the Rho Property platform ("Platform"), operated by Ursa Warrior Technology ("Company").

1. Purpose and Scope

User data is processed strictly for the purpose of enabling property searches, listings, communications between Users and Agents, AI-powered recommendations, listing enhancements, credit transactions, and Platform operations. Data Recipients may only process user data for the specific purposes for which it was made available through the Platform.

This Agreement applies to all parties who receive, access, or process user information through the Platform, including registered Agents, service providers, merchants, and any other Data Recipients.

2. Agent and Data Recipient Obligations

Agents and Data Recipients may receive user contact details and inquiry information only when Users voluntarily submit inquiries or interact with listings. Data Recipients must:

Use user data solely for legitimate property-related communication and the specific purpose for which it was provided
Not store, copy, share, sell, transfer, or distribute user data to any third party without the express consent of the User and the Company
Not use user data for unsolicited marketing, spam, or any purpose unrelated to the original inquiry
Not combine user data obtained through the Platform with data from other sources for profiling or commercial purposes
Implement reasonable security measures to protect user data in their possession
Delete or destroy user data when it is no longer required for the purpose it was provided

3. Data Security Requirements

All Data Recipients must protect user data from unauthorised access, accidental disclosure, loss, alteration, or misuse using commercially reasonable security measures appropriate to the sensitivity of the data.

Data Breach Notification

If a Data Recipient becomes aware of any actual or suspected data breach, unauthorised access, or security incident involving user data obtained through the Platform, they must notify the Company immediately (within 24 hours of becoming aware) at hi@ursawarriortechnology.com. Failure to promptly report a data breach may result in account termination and legal action.

4. Platform as Data Processor

The Company acts as a processor for information submitted by agents and users. The Company may store, transmit, process, and analyse data to support Platform features including messaging systems, search algorithms, AI-powered recommendations, listing enhancements, credit systems, fraud detection, and analytics.

The Company may use aggregated, anonymised, or de-identified data derived from user activity for Platform improvement, analytics, research, and business purposes. Such data does not constitute personal data and is not subject to individual data access or deletion requests.

5. Third-Party Sub-processors

The Company may engage third-party sub-processors including hosting providers, cloud infrastructure services, analytics platforms, AI processing services, and technical vendors to support Platform operations. These sub-processors are contractually required to maintain strict data protection standards.

The Company shall not be liable for any data processing activities conducted by third-party sub-processors beyond the Company's reasonable control, provided that the Company has exercised reasonable care in selecting and monitoring such sub-processors.

6. Data Retention

User data is retained by the Company for as long as necessary to support Platform functions, comply with legal obligations, resolve disputes, enforce agreements, and protect the Company's legitimate business interests. Data Recipients must not retain user data beyond the period necessary for the specific purpose for which it was provided.

7. International Data Transfers

User data may be processed and stored in jurisdictions outside of Malaysia as part of the Company's use of cloud infrastructure and third-party service providers. By using the Platform, Users consent to such international transfers. Data Recipients must not transfer user data to jurisdictions outside of Malaysia without the prior written consent of the Company.

8. Compliance and Enforcement

All parties must comply with applicable data protection laws, including the Malaysian Personal Data Protection Act 2010 (PDPA). Violation of this Agreement by any Data Recipient may result in:

Immediate suspension or termination of Platform access
Forfeiture of all credits, digital assets, and account privileges
Reporting to relevant data protection authorities and law enforcement
Civil liability for damages caused by data misuse
Indemnification of the Company for any losses, damages, or claims arising from the violation

9. Limitation of Liability

The Company shall not be liable for any data processing activities conducted by Data Recipients that violate this Agreement or applicable law. Data Recipients are solely responsible for their own compliance with data protection obligations and for any consequences of their failure to comply. Data Recipients agree to indemnify and hold harmless the Company from any claims, losses, or damages arising from their misuse of user data.

Data Protection Commitment

The Company is committed to protecting user data and maintaining high standards of data security. All processing activities are conducted in accordance with applicable data protection regulations. By using the Platform or receiving user data through it, all parties acknowledge and agree to the terms of this Agreement.

Last Updated: 6 April 2026